AI music application AiMi allows you to set the rhythm and mood of endless playlists
The craze for happy background music that is great for learning or relaxing has spawned popular YouTube channels, streaming playlists, and even AI-driven applications. AiMi-today is rolling out a majo...
30/07/2021
The craze for happy background music that is great for learning or relaxing has spawned popular YouTube channels, streaming playlists, and even AI-driven applications. AiMi-today is rolling out a major update to its generative music service-keeps pace with peers Endel and Brain.fm. More than a year after its debut, this app for electronic music fans has launched a new interface that provides listeners with six endless mixing options. Their names, including Serenity and Chill and Deep, let you know the types of meditation, low fidelity and deep house beats offered.
So how does an AI-powered music app work? In AiMi's case, you hit play to listen to a feed of continuous music, including real tracks, generated by artificial intelligence. Whereas previously you could adjust the tempo of the mix using an energy scale of 1 to 10, the service now uses a thumbs up/thumbs down feature to learn your preferences.
AIMI has also ditched its paid subscription and is now completely free. The company says its platform is powered by a team of in-house artists including producers Knobcult, Blond:ish and DJ Monarke, among others. But, thus far, it hasn't revealed any high-profile collaborations with pop stars, unlike the competition. Take its rival Endel, the ambient music service, which costs $60 per year, previously released an AI Lullaby featuring original music and vocals from electronic artist Grimes.
Although there is a major supporter in the corner of AiMi, a big-name cameo may not be an extension. The representative of the application is Shore Fire, a popular culture public relations giant whose clients include Grammy Award winners and Rock and Roll Hall of Fame inductees. The agency is also responsible for the promotion of OneOf, the NFT platform supported by Quincy Jones, and its early partners include Doja Cat and John Legend.