Everything you need to know about the Nike brand
In the world of sport, the Nike brand has become the leader. It has made itself unique in the world market. It is true that several other brands have tried to compete with it but none of them...
25/02/2022
In the world of sport, the Nike brand has become the leader. It has made itself unique in the world market. It is true that several other brands have tried to compete with it but none of them have been able to live up to it. From its creation until our era, it has remained unbeatable.
The essence of the NIKE brand
American brand, Nike set , she was born in Oregon in the United States. Indeed, the history of this brand begins in 1950 at the University of Oregon where a trainer named Bill Bowerman and his runner Phil Knight set out to find solutions to boost their performance. In their search for a solution, they had to import shoes from Japan and designed by a certain Mr Tiger. Their affair with Mr Tiger allowed them to set up a company which he then named Blue Ribbon Sports (BRS).
However, with the support of Jeff Johnson, they not only improved their products but also renamed the company to NIKE in the year 1970. This new name of the company is derived from the Greek goddess NIké which translates to "victory". , was chosen by Jeff Johnson. If on the logo of the mark appears a comma, it is precisely because the creator of this logo, Carolyn Davidson judged that an inverted comma would make it possible to symbolize the wings of the goddess. Today a $35 mark is known all over the world. Three years after its rebirth, the brand has marketed its most famous sports shoe. This is the Waffle, a Nike set.
The success of this shoe comes down to its structure which seems revolutionary and facilitates shock absorption for an athlete. Nevertheless, the reputation and visibility of this brand were accepted in the United States in 1981. In terms of sports shoes for men, women and children, this brand remains a reference. It also offers models of sportswear shoes, sneakers and low tennis shoes inspired by skate-wear. This range is completed with lace-up boots and sandals.
The Nike Concept
Nike is a brand designed for all amateur and professional athletes. Its concept is based on permanent innovation. This brand is a great help to athletes because it allows them to increase their level of performance through quality equipment. Focusing on diversity, this brand makes its collection available to a host of sports enthusiasts. This explains the Nike Football, Nike Tennis, Nike Basket-Ball and the Nike Rugby which appear on the most important lines of the brand.
To spread its products, Nike sponsors great champions Michael Jordan, Tony Parker, Tiger Woods, Lance Armstrong and so many others. In other words, it makes champions its partners. Today, pairs of Nike sneakers are highly customized. The brand recently developed a new online community for runners and runners. This new Nike+ community includes a small bracelet or iPod Nano integrated with an electronic chip.
Thanks to this bracelet or this iPod Nano, you will directly access your level of performance. It offers training advice, challenges and even a statistical system. It must be admitted that the Note+ is an innovative and unifying concept. It is an effective way to create a community around the brand. Even though the brand's image was smeared in 1997, that didn't stop the brand from rising to a very high level. Apart from its technical products reserved for athletes, the brand has also stood out with a lifestyle range that has entertained the public. The Nike brand intends to preserve its first place regardless of the situation.