Aston Martin on the rise thanks to the SUV
Aston Martin posted good growth in the first quarter, during which the DBX SUV stood out. It represents more than half of the brand's sales.Even if it is still very difficult...
23/03/2022
Aston Martin posted good growth in the first quarter, during which the DBX SUV stood out. It represents more than half of the brand's sales.
Even if it is still very difficult to make an assessment of the sales of 2021 compared to a year 2020 which is atypical to say the least, the fact remains that this time, the results are clear: Aston Martin is doing a little better. The English manufacturer delivered 1,353 vehicles in the first quarter, nearly double last year over the same period. If we look at the figures for 2019, which were more significant, we see that Aston Martin had only delivered 1057 vehicles worldwide in the first quarter.
The best, therefore, and on all levels. Sales jumped 153%, but that wasn't enough to push Aston Martin out of the red zone. The manufacturer shows losses of 42 million pounds. Again, it's better: in 2020, they were 110 million pounds...
In any case, Aston Martin follows Lamborghini's scheme. Since the arrival of the SUV, everything is better, so much so that the DBX represents 55% of the total sales of the Gaydon brand. Beware of excessive dependence, all the same, in a market that can evolve very quickly.
Remember that the new owner of Aston Martin, Lawrence Stroll, is aiming for 10,000 annual sales by 2025. With 5,478 units sold in 2019 and probably a little over 6,000 this year, we are still far from it, but the progress is the.