Bentley is better and can thank the Chinese
In a complicated year 2020 for all, Bentley was able to hold its own by making strong progress. But it is largely thanks to the Chinese, always fond of luxury cars. There are two...
06/10/2022
In a complicated 2020 for everyone, Bentley managed to do well by making strong progress. But that's largely thanks to the Chinese, who are still fond of luxury cars.
Two years ago, almost everything turned out right, the management of the Volkswagen group no longer hid its annoyance at the losses of Bentley and unsatisfactory results. At that time, the English manufacturer launched its new generation of Continental GT. Time worked in favor of Bentley, which delivered 11,206 vehicles in 2020. This was 2% more than in 2019, in a year when everyone was in the red, or almost.
In January 2021, again. Bentley would have recorded a 50% increase in orders compared to January 2020 according to Adrian Hallmark, who announces that this is largely thanks to exceptional results in China. No wonder, when you know that the Chinese love large limousines and that Bentley is the only one, with Mercedes and Rolls-Royce, to be represented in this segment, while being more "accessible" than its English rival. The Chinese, incidentally, took the Flying Spur to the top of Bentley's sales by model. That is to say.
If the importance of sedans could be questioned in the West in the face of SUVs, it is therefore much easier to understand why a brand like Bentley has continued to bet on its range of sedans with a judiciously renewed Flying Spur to follow at the Mulsanne stop.