These 2021: the French sulk the virtual format
The American electronics show, the CES in Las Vegas, will only be held in a "virtual" way.A format that does not please everyone: the French world of the start-up will reduce its presence ...
16/03/2023
The American electronics fair, the CES in Las Vegas, will only be held in a "virtual" way.A format that does not please everyone: the French world of the start-up will reduce its presence at the beginning of next year.
The American show these was initially thought of for tech, the world of computer science and telephony, but it was quickly invaded by the automobile.But the 2021 edition will have a completely different face: in the midst of a health crisis, and in a strongly affected country, it has been decided that the Salon will be held only in a virtual manner.
Big advantage for exhibitors: the cost of "stand", which will drop from around 20,000 € to just under 2000 €.However, this was not enough to convince the small world of the French start-up: according to Business France, which takes care of the presence of these start-ups on a global scale, 113 young French companies should be inThe list of CES, against "more than 150" on the 2020 edition.
On the side of large companies, Valeo (which was already part of these in the past) confirmed that it would not be present, just like PSA and Faurecia.Renault, on the other hand, should be there in this digital format.
The substantive problem of these virtual salons is that they enter into "competition" with the own digital events organized by the brands themselves throughout the year.And this should affect other fairs: Geneva, whose contours are not yet known, should make a virtual 2021 edition to save furniture.But what will be the brands that will respond to this format?