Dacia will be conquering the world
Limited to Europe and a few Maghreb countries, Dacia could become a global player.But you must first raise Renault upmarket. It may have a low-cost positioning, Romanian Dacia ...
17/11/2022
Limited to Europe and a few Maghreb countries, Dacia could become a global player.But you must first go up to date Renault.
He may have a low-cost positioning, Romanian Dacia is the nugget of the Renault group.A commercial success which, despite the prices drawn down, gives off good margins.But Dacia is a European success.The brand is mainly distributed on the old continent.
Internationally, Dacia is only present in a few countries around the Mediterranean, notably Morocco and Algeria.Low-cost products are however well distributed on other continents, but by Renault.Thus, in India or Brazil, the Duster has a diamond.A situation that could change.Luca de Meo, boss of the Renault group, indicates in an interview with Automotive News that Dacia can have a global destiny.
But the priority is first to raise Renault upmarket, to clear the place below to set up Dacia.Which will take time, especially in emerging countries where the Renault range is mainly made up of Dacia rebadgés.Luca de Meo therefore sees far away.For him, this repositioning will take at least a generation and a half of the life cycle of a vehicle.He recognizes that the global conquest of Dacia would not start for ten years.
Proof besides that it is not for immediately: Luca de Meo confirms that the serial version of the Dacia Bigster concept will be still sold as Renault in Latin America.