Ford partners with Google
Ford and Google have announced a big partnership. It includes the installation of Google services in the brand's next models, but also cooperation to improve the design and manufacture of...
04/12/2022
Ford and Google have announced a big partnership. It includes the installation of Google services in the brand's next models, but also cooperation to improve the design and manufacture of cars.
Google, a new ally of choice for car manufacturers. After Volvo or Renault, Ford has just joined forces with the Web giant, "to accelerate automotive innovation and reinvent the experience of connected vehicles".
This agreement, established for six years, will obviously result in the installation of Google services and the Android operating system in the next models of Ford (and its premium brand Lincoln), from 2023. Google Maps will thus become the main vehicle navigation system, with the advantage of real-time traffic information. The Google Assistant will allow you to manage commands by voice. There is also Google Play for music or podcasts. The idea is also to create new services to make life easier for Ford customers, with, for example, alerts on recall campaigns or maintenance dates.
Ford will use Google's expertise to improve the customer experience so that it is notably more personalized. Moreover, the partnership will not be limited to installing Google services in cars. The two companies are setting up a new collaboration group, a joint team called Team Upshift. Cooperation can lead to projects ranging from developing new vehicle shopping experiences to creating new data-driven shopping offers.
Ford also says it chose Google Cloud "to leverage Google's global experience in data management, artificial intelligence and machine learning". The manufacturer thus wants to accelerate its digital transformation, which will allow it, for example, to accelerate the modernization of product development, manufacturing, supply chain management and employee training.
More connected vehicles, enhanced customer experience, better managed design and manufacturing: the entire Ford company will therefore be modernized with the help of Google. The latter also emphasizes that this is the first time that he has signed such a global agreement in the automobile sector.