General Motors reveals his brand new identity
This is only a logo, but its very important evolution shows how General Motors wants to reinvent itself by turning to electric.Even if, for the moment, these are mainly the big engine ...
01/02/2023
This is only a logo, but its very important evolution shows how General Motors wants to reinvent itself by turning to electric.Even if, for the moment, it is mainly the large internal combustion engines that draw sales.
Cadillac formerly represented absolute luxury in American automobile, and a short automotive in a post Second World War.The 1974 oil crisis, however, brought a big blow to the status of Cadillac, which is now fighting multiple competitors, European and Asian, on its own soil.
It is a bit the symbol of the American automobile and the "Big Three" of Detroit (Ford, Chrysler, General Motors): after decrepitude, comes the time of adaptation and innovation.And to mark the occasion, General Motors reveals Sutoute new identity, which contrasts with this white lettering on a blue background used for almost sixty years.
Typography and design have completely changed and its clearly more modern, just like the choice of colors, now inverted.An aesthetic revolution which is supposed to go with another revolution, that of the catalog of brands: more electric cars, fewer combustion engines.Even if, for the moment, that's not it.Apart from the Chevrolet Bolt, future projects are very high -end vehicles, far from the expectations of the average American: Cadillac Lyric and GMC Hummer EV.
It will be necessary to make great efforts for GM since its best sale in 2020 was once again the Chevrolet Silverado, whose electric variant is clearly not for immediately.GM which, moreover, places only 3 vehicles from the whole group on the top 20 of American sales in 2020 (Chevrolet Equinox, GMC Sierra and Chevrolet Silverado).