Honda has a new boss
Honda has just changed boss with the arrival of a character who is not new, since it is the pattern of research and development, Toshihiro Mibe. A good number of group patterns ...
28/09/2022
Honda has just changed boss with the arrival of a character who is not new, since it is the pattern of research and development, Toshihiro Mibe.
A good number of bosses of car groups have a very focused journey on marketing, sales and finance.But there are still manufacturers led by men from the world of technique and engineering.This is the case in Japan, at Honda, who changes boss.Takahiro Hachigo gives way to Toshihiro Mibe, Honda's research and development boss.
The 59 -year -old engineer already announces that we must prepare for the future with Honda, and alliances are not to be excluded for the Japanese brand.It must be said that Honda faces a big challenge, namely the transition to electric mobility.The Honda E is a start, but it will take much more to adapt to a market evolving very quickly, especially in China and Europe.
Europe, which remains the poor parent of Honda, however.The manufacturer is in fact focusing on the United States and Asia to make the largest of its car sales.
Honda, which will stop providing engines for Formula 1 at the end of the season, aims at two thirds of its hybrid and electric sales by 2030 on a global scale.For the moment, the Japanese focuses on the launch of its new HR-V, which goes to hybridization.