Jaguar will become an electric brand
Jaguar will be transformed into a 100 % electric brand, from 2025. Land Rover will have six electric models, the first being scheduled for 2024. December 2020, Jaguar Land Rover (JLR) is led by ...
26/10/2022
Jaguar will be transformed into a 100 % electric brand, from 2025.Land Rover will have six electric models, the first being planned for 2024.
Since September 2020, Jaguar Land Rover (JLR) has been led by a Frenchman, Thierry Bolloré.Five months after taking office, the boss presented his recovery plan, called "Reimagine", a "sustainable modern luxury reinvention".With a shock ad: Jaguar will become a 100 % electric brand.
And this is not a long -term objective: the complete transformation will be accomplished by 2025!Currently, the brand has only one electric vehicle, the SUV I-PACE.Thierry Bolloré did not go into details on the construction of the new range.He just mentioned "a new portfolio of models of beauty and spectacular design at the forefront of new generation technologies".
The only concrete announcement concerning the products: the replacement for the XJ has been abandoned!Surprising decision: the development of the model, however planned with an electric motor, was well advanced!
For its part, Land Rover will launch within five years six 100 % electric vehicles.The first of them will be launched in 2024.No question, however, of a transformation as radical as that of Jaguar, even if Land Rover targets 60 % electric sales in 2030.
The next Land Rover will be imagined on two bases: the next Flex MLA platform (Modular Longitudinal Architecture), which will provide electrified thermal motors and all electric versions as the product portfolio evolution, and architectureAll electric EMA (Electric Modular Architecture).All the next Jaguar will be built exclusively on a pure electrical architecture.
The group also announces that it is preparing for the fuel cell engine.The developments have started, prototypes will hit the road in the next twelve months.
JLR will invest nearly three billion euros per year, with investments in electrification technologies and the development of connected services, and in data analysis technologies "in order to improve the ecosystem surrounding the owner of'A Jaguar or Land Rover model ".JLR will strengthen collaboration and knowledge sharing with the rest of the Tata group, to which it has belonged since 2008.
While going through a bad pass, JLR aims to become one of the most profitable luxury car manufacturers in the world.