Night road - Aston and Bentley: from automobile to trowel
Could real estate be the latest fashionable diversification into high-end automobiles? After Aston Martin and its 550 m2 luxury house, it's Bentley's turn to put on a chan...
08/05/2022
Could real estate be the latest fashionable diversification into high-end automobiles? After Aston Martin and its 550 m2 luxury house, it's Bentley's turn to put on a construction helmet to build a 230 m high tower in Miami. The relationship between concrete blocks and cars? No. Although some models can sometimes evoke this basic construction material.
60 floors, 200 apartments and car elevator, this is the technical sheet of the future Bentley tower in Miami Beach."The car would have paid off". This is at least what the two English brands could suggest, which in turn diversify their activities and hope to make ends meet in real estate activities which we know are sometimes more lucrative than luxury automobiles. .
Aston Martin, the venerable builder of Gaydon got the ball rolling last October by announcing the construction of a house with 550 m2 of living space, with only four bedrooms, which suggests a rather respectable room size.
Aston House: €7.7 millionTo avoid being bothered by neighborhood noise, this cottage is surrounded by a 22-hectare park and is located in New York State. To find it, it's not very complicated: just leave Manhattan (in DB11), take the W9 highway, and two hours later, you're there. Or rather we will be there, if we have the patience to wait until 2022, and to sign a check for 7.7 million euros by then, which, for a pretty forest, a pretty house, a garage for three cars (visible from the living room) and a tree house perched for guests is not excessive. It's even much cheaper than the 1962 Aston Martin DB4GT Zagato, which fetched nearly 11 million euros a few years ago for much less roominess.
The view from the room of the Aston house: up to the mountain everything over there is at home.At Bentley, near Crewe, the stronghold of the other English brand, we seem to have been stung by this conversion into real estate development. Aston is building a house? We are going to build a building, no but! And not a small block of five floors, but a tower, a 230 m high skyscraper, facing the sea, in Miami.
220 apartments, a car lift to contemplate her all night long from her bed, a swimming pool and a spa for each accommodation: they will see in Crewe what luxury is. Work will begin in 2023, and if it is too early to visit the show apartment, and know the amount of the deposit to be paid, you can already go and see the site dedicated to the operation.
A smell of cinder block hangs over the English carIn front of this sequence of vocations, in front of these diversifications of the automobile towards the BTP, one wonders and one seeks the link between the real estate and the automobile. There is luxury, of course, but perhaps another element weighed in the balance of decisions. Both Aston and Bentley have embarked on the SUV adventure. That of the first is called DBX, and that of the second, is baptized Bentayga. Certainly, we have seen worse design in the history of the automobile, the fact remains that the two cars have some common features with breeze blocks. The circle is complete and the common point between the English cars and the building found.
The Bentley Bentayga... ... and the Aston Martin DBX