The BBS rims manufacturer is saved again
Last year had been doubly complicated for BBS, the rims manufacturer: pandemic, and bankruptcy.In 2021, a glimmer of hope appeared with the recovery by KW Automotive.BBS is a new ...
02/09/2022
Last year had been doubly complicated for BBS, the rims manufacturer: pandemic, and bankruptcy.In 2021, a glimmer of hope appeared with the recovery by KW Automotive.
BBS has once again been on the verge of disaster with a third bankruptcy in 2020, in just 15 years, a very short period of time on a industrial scale.It must be said that the personalization market is more than ever a niche.And then there is the problem of supplying brands in original rises, which has become almost exceptional today.And it is not the meager market of competition that could save BBS.
Fortunately, the legendary German brand founded in 1970 found a buyer.Dropped last year by its Nice Korean owner, BBS has a second breath with the arrival Dekw Automotive, the German Suspension specialist.By the way, the latter takes the opportunity to buy 100 % the American subsidiary BBS OF AMERICA.
From now on, KW Automotive has ambition for BBS with the "BBS 2024" project, which includes investments in production and innovation and especially flexibility, at a time when the market is more than ever volatile and unstable.
The resumption of activity and the entire production is scheduled for June in Germany on the two historic sites.