Skoda will revive on the entry level
Skoda announces that he will offer new entry -level versions of his models.A way to compete with Dacia? Like its cousins of the Volkswagen group, Skoda has just given its conference ...
15/07/2022
Skoda announces that he will offer new entry -level versions of his models.A way to compete with Dacia?
Like its cousins of the Volkswagen group, Skoda has just given its annual press conference, the opportunity to take stock of 2020 and discuss the 2021 program. The big novelty of the year, it will be the brand new generation ofFabia, who will be unveiled in May.
In the coming months, Skoda will also present a variant cut off from its Enyaq electric SUV.There will also be the restylages of the Karoq and Kodiaq.The manufacturer will also launch his offensive in India, where he has just lifted the veil on the Kushaq urban SUV.To continue selling ever more cars, the brand will also continue to venture into new markets.
Another interesting announcement of the manufacturer as part of its extension program: starting to conquer the entry -level.Skoda will launch a new access version of its models, a way of addressing a wider customer spectrum.
In recent years, the Czech has managed to go upmarket with more neat, more technological models, perhaps even if it means abandoning the entry-level a little, even if the firm keeps a tight price policy.
However, the manufacturer clearly has the role of label accessible within the Volkswagen galaxy, especially since VW failed to embark on low-cost.This is why Skoda was chosen as spearhead in India.With new access variants, the brand should put emphasis on its more popular status with models that offer the essentials at aggressive prices.
For the Volkswagen group, it can be the way to come to hunt on the lands of Dacia, which continues to offer more neat products, like the new Sandero, while keeping its low-cost positioning, and which goesSoon expanding its offer with the big Bigster SUV.