The Volkswagen group in reduced committee at the Munich Motor Show
The Volkswagen Group stand will feature only three brands at the Munich Motor Show, which replaces the Frankfurt Motor Show. Unfortunately for the IAA, the German International Motor Show held...
25/03/2022
The Volkswagen Group stand will only feature three brands at the Munich Motor Show, which replaces the Frankfurt Motor Show.
Unfortunately for the IAA, the German international motor show which is held every two years, alternating with the Paris show, it will not be possible to take advantage of the Oktoberfest crowd of beer drinkers. The famous party was supposed to be held just before the motor show, but it was canceled.
Nevertheless, the IAA will try to seduce the public with a new formula, where everything changes, or almost. Gone is the gigantism of the Frankfurt Motor Show, as big as a small town. The show will now be held in Munich, and for the Volkswagen Group, this year, the party will be in a small committee.
The German newspaper Griffblatt was the first to confirm it: there will only be three Volkswagen Group brands in Munich: VW, Audi and Porsche. Skoda and Seat were not invited, the German giant preferring to reduce the airfoil in a show which, in any case, now focuses on new mobility as a whole.
For the VDA, however, it is a risky exercise. The Union of the German automobile industry indeed finances the IAA show, but its receipts come in particular from the stock market results. Like the situation at the Geneva Motor Show, the balance of forces is therefore complex, and it will absolutely be necessary for the new formula IAA to transform the test in order to ensure the sustainability of the event.